David Bowie (September 30, 1978) – “Stage” Advert - Unknown Publication

Sep 30, 1978

2 min read

This full-page RCA Records advertisement promotes David Bowie's live album Stage. Built around a dramatic green-tinted performance image and a detailed track listing, the advert presents the album as a document of Bowie's acclaimed 1978 world tour..

Publication: Unknown Publication

Date: September 30, 1978

Country: Unknown

The advertisement is dominated by the title "David Bowie Stage", with the album name displayed prominently against a dark background. A large green-tinted photograph of Bowie performing live occupies the lower portion of the page, creating a striking visual centrepiece.

Promotional text describes the album as being "presenting David Bowie live" and highlights performances recorded during his 1978 world tour. The copy emphasises the success of the tour and positions the release as an opportunity to experience Bowie's live performances on record.

The advert also contains a complete list of featured songs. Among the tracks highlighted are "Hang On To Yourself", "Ziggy Stardust", "Five Years", "Soul Love", "Station To Station", "TVC 15", "Warszawa", "Speed Of Life", "Art Decade", "Sense Of Doubt", "Breaking Glass", "Beauty And The Beast" and "Heroes".

RCA branding appears on the page, identifying the label responsible for the release. The overall design combines strong imagery and concise promotional text to market the album directly to music fans.

CONTEXT AND NOTES

Published during the release campaign for Stage, the advertisement reflects the importance of Bowie's 1978 tour and the critical attention it received. The album gathered material from across Bowie's career while also featuring performances drawn from his recent Berlin-period work.

The advert is notable for the way it presents Stage as more than a traditional live album. By stressing the extensive world tour and including a broad selection of songs, it portrays the release as a summary of Bowie's current stage presentation and artistic direction.

FEATURE HIGHLIGHTS

Event: Promotion of David Bowie's live album Stage

Era: 1978 Stage era

Tone: Promotional

Photography: Large green-tinted live performance photograph of David Bowie

WHAT THE CLIPPING SHOWS

• Full-page RCA Records advertisement for Stage

• Promotional text highlighting Bowie's 1978 world tour

• Complete track listing from the live album

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