Iggy Pop & The Stooges (10 May 1973) Rolling Stone – Raw Power Advert

SOURCE DETAILS

Publication: Rolling Stone

Date: May 10, 1973

Country: United States

Section / Pages: Page 15 – Full Page Advertisement

Title: A Platter of Raw Iggy to Go.

THE STORY This striking advert features a shirtless, intense image of Iggy Pop alongside glowing reviews of Raw Power, produced by Iggy Pop and David Bowie. The copy highlights the album’s ferocious energy and positions it as a raw, uncompromising return for the Stooges.

CONTEXT AND NOTES

Raw Power was released in 1973 and is widely regarded as one of the most influential proto-punk albums. This Rolling Stone advert captures the moment the record was being pushed to American audiences, emphasising its savage intensity and Iggy’s wild stage persona at a time when the band was bridging the gap between late-60s garage rock and the emerging punk movement.

FEATURE HIGHLIGHTS

Event: Raw Power album advertisement

Era: 1973 – Proto-punk / Raw Power era

Tone: Aggressive and visceral

Photography: Iconic black-and-white shirtless image of Iggy Pop

Audience: Rolling Stone readers and rock music fans

WHAT THE CLIPPING SHOWS

A dramatic full-page advert dominated by the bold headline “A PLATTER OF RAW IGGY TO GO.” and a striking central photograph of a bare-chested Iggy Pop gripping a microphone. Surrounding text includes enthusiastic review quotes from Dave Marsh, Lester Bangs, and others, with the Columbia Records logo at the bottom.

RELATED MATERIAL

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