Iggy Pop (May 10 1973) A Platter of Raw Iggy To Go – Advert

Publication: Rolling Stone

Date: May 10 1973

Country: United States Section / Page: Page 15 Format: Full‑Page Album Advertisement

Overview

A stark, monochrome Rolling Stone advertisement promoting Iggy and the Stooges’ album Raw Power. The design captures the primal intensity of Iggy Pop’s stage persona — stripped to the essentials, drenched in shadow, and framed by bold typography that commands attention. The tagline “A Platter of Raw Iggy To Go” encapsulates the album’s ferocious energy and its unfiltered approach to rock performance

“Only a truly diabolical mind could have made the best album of the ’70s and Iggy apparently has it because he’s summed everything up in nine songs.”   — Dave Marsh, Creem

The Story Behind It

By spring 1973, Raw Power had become a lightning rod for the emerging punk aesthetic. Produced by Iggy Pop and mixed by David Bowie, the album fused chaos and precision — a sonic manifesto of rebellion. This Rolling Stone advert positions Iggy as both icon and provocateur, quoting critics who hailed the record’s ferocity and its “diabolical” brilliance. Lenny Kaye’s accompanying praise likens Iggy to “the very central eye of the universe,” underscoring his mythic presence within the rock underground.

The minimalist layout — a single photograph of Iggy clutching a microphone, surrounded by stark white text — mirrors the rawness of the music itself. It’s not just an advert; it’s a declaration of intent, marking Raw Power as the definitive statement of the Stooges’ uncompromising vision.

What the Clipping Shows

• Full‑page black‑and‑white photograph of Iggy Pop, shirtless, gripping a microphone in a pose of intensity. • Headline in bold block capitals: “A PLATTER OF RAW IGGY TO GO.”   • Quotes from Creem and Rolling Stone critics praising the album’s power and audacity. • Credits at the bottom: “Produced by Iggy Pop / Mixed by David Bowie and Iggy Pop.” • Closing line: “On Columbia Records and Tapes.” The composition evokes the visceral immediacy of early‑’70s rock advertising — stark, confrontational, and unforgettable.

Related Material

• David Bowie (May 19 1973) Bowie Blows It! – Cover Feature   • Alice Cooper (May 10 1973) Inside Alice – Feature   • Iggy Pop – Raw Power Album Coverage (1973)   • Additional entries listed in the scrapbook tag index

Source Details

Publication: Rolling Stone Date: May 10 1973 Format: Full‑Page Album Advertisement Provenance Notes: Original 1973 advertisement for Iggy and the Stooges’ Raw Power album, produced by Iggy Pop and mixed by David Bowie

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© Copyright Notice — Iggy Pop (Rolling Stone, May 10 1973)

All original magazine artwork, photographs, and text remain the property of their respective copyright holders. This scrapbook entry is a transformative, non‑commercial archival summary created for historical documentation and educational reference.

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