David Bowie (July 7, 1979) "DJ" – New Musical Express & Promotional Material

New Musical Express advertisement and promotional material for David Bowie’s single “DJ” taken from the album Lodger, including the striking record label design and contemporary review highlights.

THE STORY	WHAT THE CLIPPING SHOWS
Promotional campaign for David Bowie’s single “DJ” from the album Lodger. The advert features a dynamic image of Bowie performing, while the record label showcases hand-drawn lyrics and artwork. A contemporary review praises the song’s finely wrought twists, breathy bass line, and clever chorus.	• Dynamic performance photo with “DJ” lettering • Hand-drawn record label with lyrics and illustrations • Review text highlighting the song’s smart, captivating qualities • RCA single reference

CONTEXT AND NOTES	FEATURE HIGHLIGHTS
This July 7, 1979 material appears during the release of Lodger, the final album in Bowie’s Berlin Trilogy. “DJ” continued Bowie’s exploration of modern alienation and media culture with a self-referential twist. The promotional package, including the unique label art, reflected his ongoing artistic innovation and visual flair even as new wave was rising.	Event: Single advertisement & promo materials Era: 1979 (Lodger era) Tone: Dynamic, artistic, clever Photography: Performance shot and hand-drawn label art RELATED MATERIAL For more similar posts, check out the tags at the bottom of the page.

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