David Bowie (June 25, 1977) “Be My Wife” – New Single Advertisement – Record Mirror (UK)

Full-page promotional advertisement in Record Mirror for David Bowie’s single “Be My Wife” (coupled with “Speed of Life”), this version featuring bold red typography.

PUBLICATION

Publication: Record Mirror

Date: June 25, 1977

Country: United Kingdom

Section / Pages: Advertisement / Promo Page

Title: DAVID BOWIE — HIS NEW SINGLE ‘BE MY WIFE’

THE STORY

This is a later run of the promotional ad for the second single from the Low album. The striking red colour scheme differentiates it from the earlier blue versions that appeared in the same week.

CONTEXT AND NOTES

“Be My Wife” continued Bowie’s experimental phase during the Berlin Trilogy. This red variant ad ran one week after the initial June 18 advertisements, likely as part of sustained promotion for the single.

FEATURE HIGHLIGHTS

Event: Promotional Single Advertisement (red variant)

Era: Berlin Trilogy / Low Period Tone: Bold, minimalist, impactful Photography: Same iconic profile shot of Bowie in a dark coat

WHAT THE CLIPPING SHOWS

 Full newspaper advertisement with large red “DAVID BOWIE” lettering, single details, catalogue number PB 1017, and RCA logo.

RELATED MATERIAL

• David Bowie (June 14, 1975) “Yes Kids — It’s The New Model David” – Music Paper Feature (UK)

• David Bowie (June 28, 1975) “This isn’t soul music, this is … a going concern” – New Musical Express (UK)

• David Bowie (June 18, 1977) “Be My Wife” – New Single Advertisement – Record Mirror (UK)

• David Bowie (June 18, 1977) “Be My Wife” – New Single Advertisement – Melody Maker (UK)

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