David Bowie (May 17 1979) Exclusive to Capital Radio Advert

David Bowie
May 17, 1979
1 min read

Updated: May 6

Publication: Scrapbook

Date: May 17 1979 Country: United Kingdom Section / Pages: Promotional Advert / Broadcast Announcement Title: Exclusive to Capital Radio – David Bowie on Nicky Horne’s “Your Mother Wouldn’t Like It”

Overview

This Capital Radio advert from May 17 1979 announces David Bowie’s appearance on Nicky Horne’s “Your Mother Wouldn’t Like It”, broadcast Monday, May 14 1979 between 9 pm and 11 pm. The programme featured Bowie in conversation with ten listeners, discussing his creative process, influences, and tracks from his new album Lodger.

“I often feel that I’m incredibly rude to my audiences… I’m truly surprised when they keep turning up — that’s great!” The accompanying photograph shows Bowie smiling beside Horne, reflecting the relaxed tone of the broadcast and the growing synergy between Bowie’s art‑rock persona and British radio culture.”

“Listen to Bowie and 10 Capital listeners discussing his unique life, his music and tracks from his new album.”

Feature Highlights

Programme: Your Mother Wouldn’t Like It – Capital Radio 194
Host: Nicky Horne
Guest: David Bowie
Broadcast: Monday, May 14 1979 (9 pm – 11 pm)
Focus: Discussion of Lodger and Bowie’s creative philosophy
Tone: Candid, humorous, and  introspective

Design Notes

The advert’s bold typography and conversational quote style mirror Bowie’s charisma and self‑deprecating humour. It serves as a bridge between his Lodger promotion and the subsequent Radio Times Star Special feature, marking a key moment in his 1979 media presence.

David Bowie on Nicky Horne’s ‘Your Mother Wouldn’t Like It.’”

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