David Bowie (May 17, 1979) Your Mother Wouldn’t Like It Radio Show Advert - NME

A full-page Capital Radio advertisement from New Musical Express dated May 17, 1979, promoting David Bowie’s appearance on Nicky Horne’s radio programme.

Publication: New Musical Express

Date: May 17, 1979

Format: Promotional Advert / Broadcast Announcement

An advertisement for David Bowie’s exclusive appearance on Capital Radio’s “Your Mother Wouldn’t Like It” with Nicky Horne, featuring a live Q&A with fans to promote Lodger.

SOURCE DETAILS

Publication: New Musical Express (NME)

Date: May 17, 1979

Country: United Kingdom

Section / Pages: Full-page advertisement

CONTEXT AND NOTES

The advert bridges Bowie’s Lodger promotion and his growing presence in British media. It highlights his willingness to engage directly with fans during a transitional phase, helping humanise his enigmatic late-1970s persona while supporting the release of the Berlin Trilogy’s final chapter.

WHAT THE CLIPPING SHOWS

A full-page advert with a relaxed black-and-white photograph of Bowie smiling alongside Nicky Horne. Prominent text announces the radio appearance, broadcast details, and the fan-interaction format, reflecting the promotional style of late-1970s British music press.

THE STORY

This advert announces Bowie’s upcoming appearance on Nicky Horne’s “Your Mother Wouldn’t Like It”, broadcast on Monday, May 14, 1979 between 9pm and 11pm. The programme featured Bowie in conversation with ten listeners, discussing his creative process, influences, and tracks from his new album Lodger. It includes the quote: “I often feel that I’m incredibly rude to my audiences… I’m truly surprised when they keep turning up — that’s great!”

FEATURE HIGHLIGHTS

Event: Advertisement for David Bowie on Nicky Horne’s radio show

Era: 1979 – Lodger / Berlin period

Tone: Accessible and engaging

Photography: Smiling portrait of Bowie with Nicky Horne

Audience: UK music fans and radio listeners

RELATED MATERIAL

For other relevant posts, see the tags at the foot of the page.

All magazine artwork, photographs, logos, and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.