Rod Stewart (October 1, 1975) – “Atlantic Crossing” Advert - Creem

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This full-page Warner Bros. advertisement promotes Rod Stewart's album Atlantic Crossing. Built around the album artwork and a striking ocean-wave graphic, the advert highlights the release while also drawing attention to Stewart's extensive North American concert tour.

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Publication: Creem

Date: October 1, 1975

Country: United States

The advertisement carries the headline "Worth Wading For." followed by "Rod Stewart Atlantic Crossing On Warner Bros. records and tapes." The design is centred around the album sleeve, which is positioned above a dramatic illustration of rolling ocean waves inspired by the album's title and imagery.

The page combines promotion for the album with details of Stewart's current touring schedule. A lengthy list of concert appearances occupies the lower section of the advert,

documenting performances across the United States and Canada. Venues include stadiums, arenas and major concert halls, reflecting Stewart's status as one of the leading live attractions of the period.

The album artwork itself is featured prominently, serving as the visual focus of the advertisement. The wave graphic creates a direct connection with the title Atlantic Crossing, reinforcing the theme of transatlantic success and Stewart's growing international profile.

Warner Bros. branding appears in the lower right corner, completing the record company's promotional campaign for the release.

CONTEXT AND NOTES

Published during the release campaign for Atlantic Crossing, the advertisement captures Rod Stewart at a significant point in his solo career. The album represented a major new chapter and was supported by an extensive North American tour.

The advert is notable for combining record promotion with live performance marketing. By presenting both the album and tour together, Warner Bros. emphasised Stewart's strength as both a recording artist and a concert performer.

FEATURE HIGHLIGHTS

Event: Promotion of Atlantic Crossing and accompanying North American tour

Era: 1975 Atlantic Crossing era

Tone: Promotional

Photography: Album sleeve artwork combined with illustrated ocean-wave imagery

WHAT THE CLIPPING SHOWS

• Full-page Warner Bros. advertisement for Atlantic Crossing

• Album artwork prominently displayed within the design

• Extensive North American tour itinerary

• Warner Bros. Records promotional campaign