David Bowie (September 24, 1977) – “'Heroes' David Bowie” - New Musical Express

Sep 24, 1977

2 min read

This full-page advertisement promotes David Bowie's new single "Heroes", presenting the striking artwork associated with the release. The advert announces the single as being taken from a forthcoming album and uses a minimalist visual design that reflects the artistic direction of Bowie’s Berlin era.

Publication: New Musical Express (NME)Date: September 24, 1977Country: United Kingdom

This page is a full-page RCA Records advertisement for David Bowie's single "Heroes". The design is deliberately minimal, featuring a largely monochrome image dominated by an upraised hand positioned in the foreground, with only a small portion of Bowie's face visible at the edge of the image.

The visual presentation closely echoes the imagery that became associated with the "Heroes" project.

The title "'HEROES' DAVID BOWIE" appears prominently across the top of the page.

At the bottom, the advertisement states that the single is "The new single taken from the forthcoming album." RCA branding is displayed beneath the image together with the catalogue number PB 1121.

The uncluttered layout places all attention on the artwork and the new release, using very little text beyond the essential promotional information. The advert serves as a contemporary announcement of the single's availability and forms part of RCA's promotional campaign for Bowie's forthcoming album.

CONTEXT AND NOTES

The clipping is a record company advertisement rather than an editorial feature or news story. Its purpose is to promote the release of "Heroes" through a distinctive visual presentation strongly associated with David Bowie's late-1970s artistic period.

The page demonstrates how music papers such as NME were used by record companies to market major releases directly to music fans. The emphasis is placed entirely on the image, artist name and release information rather than descriptive promotional copy.

FEATURE HIGHLIGHTS

Event: Promotion of the "Heroes" single

Era: 1977 David Bowie release campaign

Tone: Minimalist and promotional

Photography: Stylised monochrome image featuring an upraised hand and partial view of David Bowie

WHAT THE CLIPPING SHOWS

• Full-page advertisement for David Bowie's single "Heroes"

• RCA Records branding and catalogue number PB 1121

• Statement that the single was taken from a forthcoming album

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