David Bowie (June 15, 1974) “Diamond Dogs” Two-Page Advertisement – Melody Maker (UK)

Spectacular two-page promotional spread for David Bowie’s album Diamond Dogs, featuring iconic surreal artwork and bold marketing as the top-selling album in the UK.

PUBLICATION: Date: June 15, 1974 Country: United Kingdom

Section / Pages: Two-Page Advertisement Spread

Title: THE YEAR OF THE DIAMOND DOGS

THE STORY

The dramatic spread showcases Guy Peellaert’s groundbreaking artwork with Bowie in a powerful, animalistic pose surrounded by grotesque figures. It proudly declares Diamond Dogs as “THE TOP SELLING ALBUM IN THE U.K.” with prominent RCA Records branding.

CONTEXT AND NOTES

This lavish two-page ad ran during the height of the Diamond Dogs campaign, emphasizing the album’s commercial success and artistic ambition. The striking, dystopian imagery perfectly reflected the album’s themes inspired by George Orwell’s 1984 and cemented Bowie’s reputation for visual innovation in rock.

FEATURE HIGHLIGHTS

Event: Two-Page Album Advertisement Era: Diamond Dogs Era (1974) Tone: Dramatic, surreal, provocative Photography: Iconic Guy Peellaert artwork

“THE TOP SELLING ALBUM IN THE U.K.”

WHAT THE CLIPPING SHOWS 

Impressive two-page Melody Maker spread with large red headlines, central surreal illustration of Bowie, and bold promotional text. Visible fold creases across both pages typical of 1974 music papers.

RELATED MATERIAL

• David Bowie (June 22, 1974) “Bowie: birth of the new rock theatre” – Melody Maker (UK)

• David Bowie (June 22, 1974) “Diamond Dogs” Single Advertisement – Melody Maker (UK)

• David Bowie (June 6, 1974) “Diamond Dogs” Advertisement – Rolling Stone (US)

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