David Bowie (June 16, 1979) “Lodger” Advertisement – NME (UK)

Full-page promotional advertisement for David Bowie’s new album Lodger, featuring a dynamic and artistic photograph of Bowie.

PUBLICATION: Date: June 16, 1979 Country: United Kingdom

Section / Pages: Full-Page Advertisement (Page 13)

Title: LODGER

THE STORY The ad displays a full-length image of David Bowie in an energetic pose against a graph-paper grid background, promoting his latest studio album Lodger (catalogue BOW LP1). It includes a “POST CARD” style layout encouraging readers to engage with the release.

CONTEXT AND NOTES This advertisement appeared during the promotion of Lodger, the final album in Bowie’s acclaimed Berlin Trilogy following Low and “Heroes”. The campaign reflected Bowie’s continued experimental edge and artistic presentation in the late 1970s.

FEATURE HIGHLIGHTS

Event: Full-Page Album Advertisement Era: Lodger / Berlin Trilogy Era (1979) Tone: Artistic, dynamic, minimalist Photography: Striking studio shot of Bowie in motion

Key Quote: “David Bowie New Album Available now”

WHAT THE CLIPPING SHOWS Full NME magazine page with a large dramatic black-and-white photo of Bowie, bold typography, and promotional text for Lodger. Classic late-1970s NME layout with visible fold creases.

RELATED MATERIAL

• David Bowie (June 24, 1978) “Bowie: two hours and ten minutes of excellence” – NME (UK)

• David Bowie (June 24, 1978) Pin O'Reagan Photo Feature – NME (UK)

• David Bowie (June 6, 1974) “Diamond Dogs” Advertisement – Rolling Stone (US)

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