David Bowie (June 2, 1979) “Lodger” – New Album Advertisement – Melody Maker (UK)

Full-page promotional advertisement in Melody Maker for David Bowie’s new album Lodger, the final part of the Berlin Trilogy.

PUBLICATION: Melody Maker

Date: June 2, 1979

Country: United Kingdom

Section / Pages: Advertisement / Promo Page

Title: LODGER — David Bowie New Album Available now

THE STORY

This dynamic ad features a striking full-body photograph of Bowie in a dramatic mid-movement pose against a grid background, promoting the immediate availability of Lodger. The album was recorded with Brian Eno and Tony Visconti and marked the conclusion of Bowie’s influential Berlin period.

CONTEXT AND NOTES

Lodger was released in May/June 1979. This Melody Maker advertisement reflects the strong promotional campaign by RCA for the album, which featured a more eclectic mix of art rock, world music, and experimental sounds compared to Low and “Heroes”.

FEATURE HIGHLIGHTS 

Event: Album Release Advertisement Era: Berlin Trilogy / Lodger Period Tone: Artistic, bold, avant-garde Photography: Iconic full-page action shot of David Bowie in black jacket and white shirt

WHAT THE CLIPPING SHOWS

Full-page advertisement with large dramatic photo of Bowie, “LODGER” branding, RCA logo, and “Available now” text.

RELATED MATERIAL

• David Bowie (June 16, 1979) “Lodger” – New Album Advertisement – New Musical Express (UK)

• David Bowie (June 10, 1978) “BOOK OF BOWIE” – Melody Maker Advertisement (UK)

• David Bowie (June 14, 1978) “Bowie’s back on tour. Catch him at Boots prices.” – Boots Advertisement (UK)

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All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.