David Bowie (June 29, 1978) “Bowie’s back on tour. Catch him at Boots prices.” – Boots Promotional Advertisement (UK)

A later-run promotional advertisement by Boots record stores highlighting David Bowie’s 1978 tour and offering special discounted prices on six of his albums.

PUBLICATION Publication: UK Consumer Magazine / Boots Retail Promotion Date: June 29, 1978 Country: United Kingdom Section / Pages: Retail Advertisement Title: Bowie’s back on tour. Catch him at Boots prices.

THE STORY

This full-page ad features the same striking image of Bowie in his white military-style cap from the Stage era, promoting tour dates and special offer prices on key albums including Low, “Heroes”, and earlier hits.

CONTEXT AND NOTES

This is a follow-up run of the Boots campaign (originally seen on June 14), continuing the strong retail push during Bowie’s successful 1978 world tour. It demonstrates the commercial momentum behind his live shows at the time.

FEATURE HIGHLIGHTS

Event: Retail Tour Promotion / Advertisement (later run) Era: 1978 Stage Tour

Tone: Commercial, energetic Photography: Iconic black & white image of Bowie in cap and jacket

WHAT THE CLIPPING SHOWS

Full Boots promotional advertisement with bold headline, large Bowie photo, album price listings, and the Boots logo.

RELATED MATERIAL

• David Bowie (June 14, 1978) “Bowie’s back on tour. Catch him at Boots prices.” – Boots Advertisement (UK)

• David Bowie (June 13, 1978) “Ziggy is now a dramatic crooner with a new story” – Rolling Stone (US)

• David Bowie (June 10, 1978) “BOOK OF BOWIE” – Melody Maker Advertisement (UK)

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COPYRIGHT NOTICE All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.