David Bowie (Jun. 1978) Boots Tour Promotion Advert – News Feature Chronicle

A full-page Boots promotional advertisement published on June 29, 1978, offering special discounts on six essential David Bowie albums to coincide with his 1978 European and UK tour. The bold headline “Bowie’s back on tour. Catch him at Boots prices.” positions the campaign as both a retail event and a celebration of Bowie’s return to the stage during the “Heroes” era. The advert features a dramatic black-and-white photograph of Bowie in a white sailor-style cap, surrounded by reduced-price album covers including Hunky Dory, Ziggy Stardust, Station To Station, ChangesOneBowie, Low and “Heroes.”

Boots promoted a significant offer of 85p off LPs and 35p off cassettes, with clear pricing and catalogue details presented alongside the familiar “Make the most of your Boots” slogan.

Catch the magic of David Bowie's music at Boots with 85p off six iconic albums, celebrating his return to tour after five years. Enjoy special prices on LPs and cassettes, and relive the hits that make Bowie a rock innovator.

The advert reflects the growing crossover between high-street retail and major touring artists in the late 1970s, using Bowie’s renewed visibility to drive catalogue sales while reinforcing his status as one of the era’s most influential performers.