Alice Cooper (July 31, 1975) – “The King Biscuit Flower Hour Presents"  Rolling Stone

Jul 31, 1975

2 min read

This Rolling Stone advertisement from July 1975 promotes a special live broadcast of The King Biscuit Flower Hour featuring Alice Cooper’s Welcome to My Nightmare concert. The full‑page spread captures the theatrical essence of Cooper’s stage persona and the nationwide reach of the FM radio event.

Publication: Rolling Stone Date: July 31 1975 Country: United States

The advertisement announces a 90‑minute live concert broadcast on Sunday, July 27, 1975, hosted by Bill Minkin and presented in quadraphonic sound. The show features Alice Cooper performing selections from his Welcome to My Nightmare tour, offering listeners an immersive audio experience “the way you’d be seeing it.”

The upper half of the page displays a striking black‑and‑white photograph of Cooper in his signature horror‑themed makeup, staring wide‑eyed with hands clasped under his chin — a visual echo of the album’s macabre theatricality. Beneath the image, the text lists dozens of participating FM stations across the United States, from New York’s WNEW FM 102.7 to Los Angeles’ KLOS FM 95.5, allowing fans nationwide to tune in.

The advertisement concludes with sponsor credits for Pioneer and Scotch Recording Tape from 3M  Company, emphasizing high‑fidelity sound quality.

CONTEXT AND NOTES

By 1975, Alice Cooper had become one of rock’s most theatrical performers, blending shock imagery with elaborate stage production.

Welcome to My Nightmare, released earlier that year, marked his first solo album after disbanding the original Alice Cooper Group.

The King Biscuit Flower Hour broadcast represented a milestone in live rock radio, bringing Cooper’s dark cabaret spectacle directly into American homes. This Rolling Stone feature exemplifies mid‑1970s rock promotion — merging music, technology, and mass media — and highlights Cooper’s transformation into a mainstream entertainer while retaining his provocative edge.

FEATURE HIGHLIGHTS Event: National FM broadcast of Welcome to My Nightmare concert Era: 1975 – Solo Career /  Theatrical Rock Peak Tone: Promotional, dramatic, and immersive Photography: Black‑and‑white portrait of Alice Cooper in horror‑themed makeup

WHAT THE CLIPPING SHOWS

Full‑page Rolling Stone advertisement for The King Biscuit Flower Hour
Broadcast details and complete list of FM stations nationwide
Sponsorship credits for Pioneer and Scotch Recording Tape

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